Games Should Represent the Diverse Player Community
The video game industry is deeply invested in making games reflective of – and accessible to – ALL players, as evidenced by the numerous, wide-ranging diversity efforts across the industry.
There’s a “gamer” stereotype, but it’s simply not accurate. The video game community is vast and diverse. Two thirds of Americans—people of all ages, ethnicities, races, gender identities and backgrounds—play video games. U.S. video game players are about as likely to be female as male, and the majority of players are over 18 years of age. And in fact, this number is growing. In 1999, gamers over the age of 50 only made up 9% of the total; in 2024, they are now 29% of all gamers!
The video game industry is committed to creating games that represent this diverse player community.
Because we know everyone plays video games, we are committed to ensuring there is a game for everyone. Unlike other forms of entertainment with defined scripts and storylines for all its characters, video games are a unique medium that often empower players to decide who and what they want to be. This can take the form of creating an avatar to reflect who the player is – or wants to be. It can also look like no character at all – simply a player taking control of a race car or a first-person adventure as themself.
A growing number of game developers and publishers offer a wide range of diverse character and avatar options, ranging from skin tones, hair colors and textures, pronouns, jewelry, tattoos, mobility aids and many more.
Roughly one in four Americans – or 61 million people – live with a disability that impacts life activities, such as mobility, cognition, hearing or vision. Our industry is committed to providing a positive game experience for all gamers through accessibility features and hardware.
We feel a deep obligation to not only listen to the player community about what they need to have positive experiences with games that reflect who they are, but also to care for our diverse workforce, which brings their heart and soul to work everyday in order to create the experiences that entertain the world.
Cultivating a Diverse Talent Pipeline
We are committed to creating work environments that encourage and welcome diverse thoughts. ESA member companies design and implement policies and practices that engender inclusive and welcoming workplaces, while also striving to create opportunities for new voices to develop games. We believe assembling teams of creators from a variety of backgrounds and experiences is not only a good thing to do – it’s the right thing to do.
The industry is focused on creating opportunities for underrepresented voices, including through mentorship programs, scholarships and grants. These initiatives foster new talent and ensure that distinct viewpoints are considered when conceptualizing video games.
These efforts are working. Today, 70% of Americans agree that video games can bring different types of people together, and 74% say that video games provide accessible experiences for people with different abilities.
ESA and Member Company Highlights
MLB The Show 23: Honoring the Negro Leagues with Sony Interactive Entertainment PlayStation
The Entertainment Software Association (ESA), ESA member company Sony Interactive Entertainment PlayStation and Major League Baseball (MLB) hosted a reception […]
11.02.2023
ESA Members Celebrate Hispanic Heritage Month
During Hispanic Heritage Month, Entertainment Software Association members are celebrating and amplifying Hispanic and Latino voices within their communities. Considering […]
10.06.2023
The ESA and Congressional Black Caucus Foundation Host the Diversity in Video Games Competition
At this year’s Congressional Black Caucus Foundation’s (CBCF) Annual Legislative Conference, the Entertainment Software Association (ESA) joined forces with Congressman […]
09.28.2023
Gaming for Everyone: Creating an Inclusive Environment for a Global Player Community
This week, the Entertainment Software Association (ESA) gathered with cross-sector experts, innovators and changemakers in New York City for the […]
07.20.2023
ESA Members Celebrate the LGBTQ+ Community
This month, ESA members released exciting new creative updates and products to support and celebrate the LGBTQ+ community during Pride […]
06.30.2023
ESA & Women in Government: The Power of Video Games in Aging
The Entertainment Software Association partnered with Women In Government to host a virtual panel discussion on the power of video […]
06.27.2023
Celebrating Pride with Overwatch 2
Blizzard’s Overwatch 2 is a thrilling free-to-play, team-based action game for millions of players globally. With the goal of making […]
06.23.2023
Zynga’s #PlayWithPride Campaign
Interactive entertainment company Zynga is on a mission to connect the world through games. Zynga’s annual Pride month celebration, “Play […]
06.21.2023
Rainbow Rioter localizes game content for different cultures and communities
Kat Wong has had a lifelong love of video games. So much so, that she decided in elementary school she was going to work in the gaming industry. Kat hails from Hawaii – a state that hasn’t typically been known as a hotbed for video game development companies.
06.02.2023
Celebrating Asian American and Pacific Islander Heritage Month: Riot Games showcases AAPI employees
May is Asian American and Pacific Islander (AAPI) Heritage Month in the United States, and Riot Games has been celebrating the diversity of the AAPI community and its contributions to the video game industry all month long.
05.01.2023
Celebrating Women in IP: World Intellectual Property Day 2023
This year’s World Intellectual Property (IP) Day is on April 26, 2023. This year’s theme, Women and IP: Accelerating Innovation and Creativity, honors trailblazing women and raises awareness of their representation in IP.
04.26.2023
- DE&I
- Statements and Filings
ESA and Gay Gaming Professionals Issue Statement of Support for Respect for Marriage Act
We celebrate the Respect for Marriage Act, an important piece of bipartisan legislation that safeguards the rights and protections to which same-sex and interracial couples and their families are entitled. The interactive entertainment industry remains steadfast in our commitment to achieving progress on equality and inclusion throughout society, including with our workforce and player communities.
12.13.2022