Everyone Plays
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Video games are one of America’s most beloved pastimes. No matter your interest, there is a video game you will love. So, it’s no surprise that so many people choose to play.
Video Game Players are Diverse
0%
OF ADULTS (18+) PLAY VIDEO GAMES
0%
OF KIDS (UNDER 18) PLAY VIDEO GAMES
0
IS THE AVERAGE AGE OF A VIDEO GAME PLAYER
0%
OF VIDEO GAME PLAYERS IDENTIFY AS MALE
0%
OF VIDEO GAME PLAYERS IDENTIFY AS FEMALE
Device Usage
Player Engagement
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PLAY AT LEAST 4 HOURS OF GAMES A WEEK, ACROSS ALL PLATFORMS
0
AVERAGE HOURS PLAYED A WEEK
0%
OF PLAYERS ONLY PLAY ON SMARTPHONES
0%
OF VIDEO GAME PLAYERS USE MULTIPLE PLATFORMS
The Benefits of Play
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Games don’t simply entertain. They also create opportunities to sharpen our skills and stimulate our minds. Video games are seen as a tool for building problem-solving skills, teamwork and collaboration, communication, conflict resolution and leadership skills.
Games Have Benefits
Americans Say That Video Games…
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BRING PEOPLE JOY
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PROVIDE MENTAL STIMULATION
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PROVIDE STRESS RELIEF
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HELP IMPROVE COGNITIVE SKILLS
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CREATE A FEELING OF COMMUNITY
Building Community Through Play
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SAY GAMES EXPAND THEIR SOCIAL CIRCLES
0%
SAY GAMES INTRODUCE US TO NEW FRIENDS AND RELATIONSHIPS
0%
PARENTS PLAY VIDEO GAMES WITH THEIR CHILDREN
0%
SAY GAMES HELP STAY CONNECTED TO FRIENDS/FAMILY
0%
HAVE MET A GOOD FRIEND, SPOUSE OR SIGNIFICANT OTHER THROUGH VIDEO GAMES
Parents and Kids
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A vast majority of parents make all/most of the content decisions for their kids (78%), while others opt for a hybrid approach that involves their kids (17%). Either way, parents continue to play a key role in determining which games are okay for their kids to enjoy!
Among Parents Who Have Children Who Play Games…
Business of Games
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Total U.S. consumer spend on video games for 2022: $56.6 billion
Console Sales: $6.57 billion
Content Sales: $47.5 billion
Accessories: $2.5 billion