Everyone Plays
Video games are one of America’s most beloved pastimes. No matter your interest, there is a video game you will love. So, it’s no surprise that so many people choose to play.
Video Game Players are Diverse
0%
OF ADULTS (18+) PLAY VIDEO GAMES
0%
OF KIDS (UNDER 18) PLAY VIDEO GAMES
0
IS THE AVERAGE AGE OF A VIDEO GAME PLAYER
0%
OF VIDEO GAME PLAYERS IDENTIFY AS MALE
0%
OF VIDEO GAME PLAYERS IDENTIFY AS FEMALE
Device Usage
Player Engagement
0%
PLAY AT LEAST 4 HOURS OF GAMES A WEEK, ACROSS ALL PLATFORMS
0
AVERAGE HOURS PLAYED A WEEK
0%
OF PLAYERS ONLY PLAY ON SMARTPHONES
0%
OF VIDEO GAME PLAYERS USE MULTIPLE PLATFORMS
The Benefits of Play
Games don’t simply entertain. They also create opportunities to sharpen our skills and stimulate our minds. Video games are seen as a tool for building problem-solving skills, teamwork and collaboration, communication, conflict resolution and leadership skills.
Games Have Benefits
Americans Say That Video Games…
0%
BRING PEOPLE JOY
0%
PROVIDE MENTAL STIMULATION
0%
PROVIDE STRESS RELIEF
0%
HELP IMPROVE COGNITIVE SKILLS
0%
CREATE A FEELING OF COMMUNITY
Building Community Through Play
0%
SAY GAMES EXPAND THEIR SOCIAL CIRCLES
0%
SAY GAMES INTRODUCE US TO NEW FRIENDS AND RELATIONSHIPS
0%
PARENTS PLAY VIDEO GAMES WITH THEIR CHILDREN
0%
SAY GAMES HELP STAY CONNECTED TO FRIENDS/FAMILY
0%
HAVE MET A GOOD FRIEND, SPOUSE OR SIGNIFICANT OTHER THROUGH VIDEO GAMES
Parents and Kids
A vast majority of parents make all/most of the content decisions for their kids (78%), while others opt for a hybrid approach that involves their kids (17%). Either way, parents continue to play a key role in determining which games are okay for their kids to enjoy!
Among Parents Who Have Children Who Play Games…
Business of Games
Total U.S. consumer spend on video games for 2022: $56.6 billion
Console Sales: $6.57 billion
Content Sales: $47.5 billion
Accessories: $2.5 billion