The Impact of Video Games

The video game industry plays a pivotal role in shaping our entertainment choices and fostering economic opportunities throughout the U.S.

The History of Video Games

Explore highlights of the video game industry dating back over 100 years.

Everyone Plays

Video games are one of America’s most beloved pastimes. No matter your interest, there is a video game you will love.

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Parent and Player Controls

We provide parents and caregivers with the most comprehensive information and tools they need to decide which gameplay experiences are appropriate for their children, even when parents are not in the room.

Trust and Safety

Everyone plays video games. No matter your age, race, gender or other characteristics, all players deserve a respectful and safe gaming experience.

Codes of Conduct

Guidelines and community standards establish acceptable behaviors.

Human Oversight

Trained individuals help moderate conduct and content in gaming environments.

Parental Controls

We provide parents and caregivers with comprehensive information and tools they need to decide which gameplay experiences are appropriate for their children.

Partnerships

Video game developers, publishers and platforms collaborate to promote trust and safety in the player experience.

Player Controls

The video game industry empowers players with the tools and information necessary to manage their gameplay experience on screen.

Promoting Positive Play

Video game communities benefit from environments that encourage sportsmanship, camaraderie and mutual respect.

Technology

Advanced technologies help prevent harm before it happens.

Topics of Interest


The ESA team and our member companies engage with policymakers and regulators to advocate for laws and regulations that help the industry create, distribute and protect the games we all know and love to play – and the ones we have yet to imagine.

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Artificial Intelligence

The video game industry has been using artificial intelligence for decades to help create games and improve the player experience. New AI tools have the potential to drive further innovation.

family playing video game

Digital Wellness

Billions of people globally, of all ages and backgrounds, play video games in a healthy, balanced way.

multiple people playing games in one room

Esports

Competitive video gaming creates jobs, spurs economic growth and encourages tourism.

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First Amendment

Freedom of expression helps ensure the creativity and innovation of video games.

Representation of in-game purchases

In-Game Purchases

In-game purchases make additional content and ongoing online services possible, offering consumers the option to pay for what they want and skip what they don’t.

woman playing game on computer

Inclusion & Belonging

When players see characters and stories that reflect our diverse society, we can expand their understanding, challenge stereotypes, and foster empathy.

woman using virtual reality headset

Intellectual Property

Strong intellectual property laws promote creativity, promote innovation and protect the investments that make video games possible.

close up of hands on game controller playing game in distance

Player Safety

The industry is an innovator in online safety, investing in the development and continual evolution of safety features, putting the player community first.

kids playing games together

Privacy

The video game industry provides consumers with transparency, choice and control when it comes to managing personal information.

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Right to Repair

Right to repair mandates present unique security and piracy risks to the video game ecosystem.

video game controllers

Subscription Services

Subscription-based models save consumers money, provide predictability and allow customized experiences.

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Trade

Fair and open access to international markets fuels the industry’s potential for growth.

coworkers discussing plans for video games

Workforce

Video game companies work diligently to attract and employ the best talent available to continue growing the industry and contributing to the U.S. economy.

woman using virtual reality headset
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Intellectual Property

Strong intellectual property laws promote creativity, promote innovation and protect the investments that make video games possible.

Our Members