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DeNA Joins Entertainment Software Association
Platform Operator’s Social and Mobile Expertise Bolsters Membership Diversity
Washington, DC – January 23, 2013 – The Entertainment Software Association (ESA), the trade association representing U.S. computer and video game publishers, today welcomed DeNA as a new member, increasing its total membership to 36 companies. As a company with proven expertise in mobile games and its social mobile platform, DeNA bolsters ESA’s representation of the expanding mobile game industry segment.
“DeNA is a leader in developing and publishing social mobile games and pioneering new technologies, with an established reputation in Asian markets and tremendous growth potential in the U.S. market,” said Michael D. Gallagher, president and CEO of ESA. “The company will continue to be an innovative player in this space. We look forward to representing and working with DeNA as it leads in innovating and developing creative new game play experiences.”
In addition to creating original games, DeNA operates Mobage, one of the most popular mobile social game platforms, as well as e-commerce websites and other Web services for mobile devices and PCs. Originally established in Tokyo in 1999 as a small startup offering online auction services, DeNA has continually sought new opportunities; in particular, it has experienced exponential growth in its social game services. The company has approximately 2,100 employees in 11 countries and regions, including an office in San Francisco, Calif.
“It’s very important for us to be part of an association that is dedicated to protecting the policy and business interests of the gaming industry in the U.S.,” said Isao Moriyasu, CEO of DeNA. “ESA provides valuable counsel and support as we expand our social game offerings and undertake new ventures to grow our business and our customer base in the West.”
ESA offers services to interactive entertainment software publishers, including conducting business and consumer research, providing legal and policy analysis and advocacy on First Amendment, intellectual property and technology/e-commerce issues, managing a global anti-piracy program, owning and operating E3, and representing video game industry interests in federal and state government relations. For more information, please visit www.theESA.com or follow us on Twitter: @RichatESA.
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